Simplicity is precisely one of the the key characteristics of Instant eXperience , MediaTech Solutions Feedback & Engagement Management solution.
“We live in an era of boundless choices, rapid innovation, and all-important peer recommendations. The dizzying pace of change presents challenges for many established brands with well-honed business processes, belief systems, and incentives—and profitable business models.
A new breed of brands is emerging, and it’s disrupting the status quo, changing consumer expectations—and, in many cases, reshaping category definitions. (For example, Airbnb is neither a travel/booking firm nor a hospitality company, but it has the potential to take market share from both.)
Often referred to as “disrupters,” these brands are increasingly commanding more of our attention. No matter their function or the category they’re disrupting, they possess a common characteristic: simplicity. It is at the core of the experiences they deliver. That is, they’re creating brand experiences that are remarkably clear and unexpectedly fresh.”
- Global Brand Simplicity Index and Disruption
- Improving Customer Experiences
- Simplicity at the Core
- What Consumers Think About Disrupters
Margaret Molloy – Read more